Adding interactive functionality to your website increases conversions.

Think about adding interactive functionality to your website as it  increases conversions.It is said that the average attention span on a home page is 8 seconds. A good interactive business grade website will improve conversions. Interactive websites have the power to draw people in and work to contributed to incremental sales and improve important online metrics. They can make those eight seconds turn a first-time visitor into a first time subscriber, or better yet a long-term associate.

The function of any website page is to drive visitors to a specific course of action – an objective. Whether you’re asking visitors to sign up for emails, follow you on social media or purchase a product online. Conversion rates improve when your websites includes interactive features that are relevant, clear and engaging.

Long Form Design

As more and more people access the internet through their mobile and tablet devices long form web pages are becoming the way forward -Long Pages with more in-depth content. This allows visitors to easily scroll up and down without clicking to find out more information. Interactive web pages use engaging design features like parallax scrolling to keep visitors on a specific path through long content.

Conversion paths

Every home page must have purpose, and a call-to-action such as a feature button like “learn more” “download here” or “buy now”, is a great way to go. Smarten up your homepage with features such as eBooks, or assessments that connect with your visitors and drive interaction. Renovate what would normally be static content into meaningful touch points of interaction between you and your potential customers. Whatever your call-to-action, add in an interactive feature along the way and watch both your conversion rate and brand awareness transform.

Persuasive media

High quality photography is very important for adding impact to landing pages. It breaks up the uniformity of text and add visual interest. Images that are relevant to your goal are extremely important. Think about what visitors need to see in their decision making process. Using videos on landing pages can increase conversions. Include custom videos that are personal and interesting.

Vibrant contact forms

Adding a vibrant contact form extends the interaction customers have with your business, at one of the most vital stages of the decision making process. It’s a great way to engage with visitors and enhance their experience. The more enjoyable the experience, the more that your conversions will improve.

Home pages play an important role within interactive websites. They support the creative features and functionality that engage your customers, improve your web search ability and compel important online interaction. Having dynamic and interactive elements on your home pages can make that brief, but essential, interaction endure.