Content is King-Creating Content for your Website

content

By creating your own, unique content you will send a lot more traffic to your website. When you create the content yourself, you’re showing people that you have skill, and knowledge about your particular niche or product. It also shows visitors that you are an active participator in online conversations and that you are appealing. Creating visually appealing content will grab visitors attention. Some of the ideas below may be a little time consuming, but it’s well worth the effort for the level of interest you can create for your website.

Images – Images are practical in many different ways to generate visitors to your website. They are indexed by Google, so be sure to include appropriate alt text, tags, caption and description along with some of your relevant keywords. If people are searching Google for an image related to your niche or product, your images will appear and those people will visit your website to learn more about you. Another advantage of images is the fact that they are easily shared. Through social media sites like Facebook or Pinterest, you can market your website just through images alone. Images can also be linked to things like your own website. People then share that image and drive even more visitors to your website!

Images Tip: The best way for your images to get noticed is for you to create visually appealing graphics. To create great-looking images, check out sites like Pixlr. Pixlr is a great alternative to purchasing expensive photo-editing programs, and is set up very similarly to Adobe’s Photoshop.

Videos – Videos are very similar to pictures in that they are indexed, they are one of the most shareable items on the internet. Videos tend to go viral when people like them. Getting your brand and URL out with a video is very easy, since you can let other people share the content themselves. Sites like YouTube and Vimeo are great for uploading videos and sharing them on social sites.

Videos Tip: Create a company video that will reach customers on a personal level. Small narratives about how a family benefited from your Tree Surgery business, or how your book-keeping firm allowed them to go on holiday, really touch people on social media. Embrace the personal side of video creation and you’re sure to have more traffic coming to your site in no time.

Infographics -Infographics make complex information eye catching, shareable and easily digestible. Most importantly, they play a crucial role in the increasingly visual world of marketing. Infographics are images taken to the next level. They  provide a lot of valuable information in a highly visual format. People love to read infographics and share them with others because they are highly informative…and they look great. The only downside to infographics is they take a lot of time to create. This can be done through sites like www.infogram.com. This kind of content can generate hundreds and hundreds of Likes and shares, and is definitely worth the time it takes to create them.

Infographics Tip: Have a very clear idea of your infographic topic before you begin researching it. Nothing is more difficult than trying to create an infographic out of a unclear, broad subject. Your infographics need to be about a very specific idea that is related to your industry.

Video Infographics – Just as videos are shareable, video infographics tend to be shared even more. Video infographics drive a lot of traffic because the content that is visualized in the infographics tend to be more interesting and captivating than regular videos. Take advantage of this and produce a high quality video infographic that your visitors can learn from and share with others.

Video Infographic Tip: To find a good video infographic topic, use YouTube to research what people are attracted to, that also relates to your niche. You can see what people are interested in, and what videos have the most popularity.

Contact us if you need a little help with creating visually engaging content for your website.


 Posted in:  Digital Marketing

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