Conversational Marketing

conversational marketing

How do you communicate with your costumers?

Conversational marketing

Conversational marketing is the future of marketing. The options for your customers to communicate with you is growing all the time. In the good old days everyone knew the local hardware man or plumber, you just popped into the shop or called to find out the information you needed. Today it’s a different story, there are many ways that your costumers can get in touch with you.

Conversational marketing is becoming a big thing from contact forms to Facebook, there are many ways for potential customers to get in touch. As a business you need to be aware of all the different digital communication channels that are available to your customers and what they expect when contacting you. Conversational marketing is all about starting a dialogue with the people who can benefit from what you’re business has to offer, whether that’s a Facebook message, or a phone call, or an email exchange. Conversational marketing is about answering people’s questions, and listening to their feedback, and then uncovering new ways to help them.

For the customer, they simply want to connect with a business where and when they want to! Customers need to simply send a message and they’ll receive a real-time response from you, your sales team or even an intelligent chat bot.

Usually, a potential customer has to fill out a form, then wait for an email from your team. This process is cumbersome and long, but with conversational marketing responses are instant!

Live Chat

Live chat allows for instant responses. You write a quick message and see that your message is being responded to. The days of waiting for weeks to hear from someone are over – conversations are always happening.

With the advent of technology, our accepted response time has changed. We live in the age of live chat, customers expect conversations to happen how, when, and where they want.

Give your customers a welcoming experience by giving them the opportunity to chat with you in real-time after clicking a link or visiting a certain page. If you’ve built up your website to the point where you’re getting consistent traffic, then try experimenting with a chatbot that greets visitors. You can have a chat bot on all of your pages, (upon the initial visit) it is a good place to start. Don’t be overwhelmed by all this Artificial Intelligence help. It’s just another channel for people to connect with people.

Mobile Users

People are increasingly turning to mobile to shop and make purchases. As a result, more people are interacting with content that is more mobile friendly. Customers that use their phone as their primary internet device have grown. Mobile users prefer video content, social content, and messaging-based interactions.

There is a part of your future customers who prefer this channel (instant communication) over others. In some cases, only move forward given this option. Be there for them, and you both win.

Open up your ears and listen to what your customers are saying when they message. There’s always a reason that asked that question. See this as an opportunity to make your website better and grow your business.

HubSpot’s bot expert Brian Bagdasarian say’s, 

“Businesses should strive to deliver the right message, at the right time, to the right person, with the right information, on the right channel, every single time.”

With messaging apps and social media, we’ve found a way to talk with more people, more of the time. Conversational marketing can drive lead generation by reaching new audiences on different channels. It also allows people a more convenient way to get in touch for support.

So if you would like to add a ‘Call Now’ app to your website or even add a ‘chat feature’ call us today to future proof your website and business.



 Posted in:  Digital Marketing

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