Using Canva for your social media campaigns.

By Source, Fair use, https://en.wikipedia.org/w/index.php?curid=47575609

Canva is a great resource for business and your social media campaigns. Your clients would rather see images then text, so become your own graphic designer. An image makes your message more attractive, more memorable, more sharable, and can drive more business . Visual content is 40 times more likely to be shared on social media than content without visuals.

You don’t need a graphic designer in order to make engaging, memorable social media images. Canva is an easy-to-use website where you can make images quickly. The best part is that Canva is free to use with loads of different elements.

You can use Canva’s social media design templates for Facebook, Twitter, Instagram, Pinterest, Google+, YouTube Channel Art and many more platforms. You can also access 100’s of layouts with over a million images, allowing you to create stunning graphics in just minutes!

So let’s get started.

Creating a Facebook Cover for your business page.

Firstly create an account.

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Select Facebook Cover.

Choose from one of the templates, pick something that represents your business.

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We like to use coffee on our Facebook Cover, as our page is related to Code Break, time away from the web design. It is a good idea to centralise your text as people looking at your page on mobile will not see text, if it’s off to the side. From there it’s just drag, drop and let the creativity flow.
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You could include some text like your logo, your coordinates, or other important information over top of the image. If you don’t have a logo, then just choose a font and a colour and stick with it! Here are some ideas of what you can do using Canva:
  1. Browse Canva’s social media templates
  2. Click on the template you like; on the page that opens, click Edit This Template
  3. Customize your graphic from the template editor; for example:
  • Upload a different photo
  • Switch the background colour or pattern
  • Edit the copy
  • Change the font
  • Add shapes, lines, icons, illustrations or charts
  • Move the design elements around
  • Switch to a different template

While Canva has a variety of readily-available stock images and templates, you may want to use your own: say an image of a new product or a photo from an event.

Here’s how to upload your own images into Canva:

  1. On the main edit page, select the Upload Panel on the left side.
  2. Select Upload Image, and choose which image you want to bring into Canva.
  3. Once you have your image that you want to use, you can either click on it to make it appear in your template, or click and drag it to place it precisely where you want it.

Publish

All you need to do then is download your cover. Download as a PNG if you want to upload to Facebook or any other social media platform.

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The beauty of updating your cover is it automatically gets shared as a post. You can update your cover with seasonal messages or special offers. Remember to always add your website address.

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Canva is a great social media tool that doesn’t require any experience or large amounts of your time. It can help you create great looking graphics for your business, and put you a step ahead of the competition.

As you can see, using Canva is pretty simple.

Canva lets you quickly create amazing graphics for your social media accounts, web pages & even print!

In addition to features shown in this blog post, you can also use Canva to create:

  • Documents
  • Presentations
  • Blog Graphics
  • Social Media Graphics
  • Cards
  • Photo Collages
  • Posters
  • Invitations
  • Business Cards

Though Canva is free to use,  some special features do require a fee.

Paid elements come into play when you use an image created by Canva or by a designer who has added their work to the website.

The paid images mostly cost $1.

Remember, high-quality images are a crucial part of any Social Media marketing strategy. Creating content that engages your customers is often the hardest part of an effective content marketing campaign.

Canva enables you to create that content quickly and easily, even if you have little to no graphic design skills.

Whether you use your Canva-created designs online or off, you’ll be able to create a large variety of engaging content that will attract more clients. So get creating….

 

 

 

 

 


 Posted in:  Digital Marketing

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