Online marketing incorporates all marketing efforts that use an electronic device or the internet. Businesses use digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
Marketing is about connecting with your customer in the right place and at the right time. Today, that means you need to market them where they are spending their time: online. Digital marketing is about motivating brand awareness and lead generation through all the digital channels that are at available to your business. These channels include social media, your business website, search engine rankings, email, display advertising, and your businesses blog.
Digital marketing uses tactics online to attract their target customers onto their websites by providing assets that are helpful to them, such as e-books or free downloads. One of the simplest yet most powerful digital marketing assets is a blog. A blog allows your website to capitalise on the terms which your ideal customers are searching for.
Online marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves identifying your audience’s needs. A good strategy is about creating valuable online content to match those needs. It’s your website, blog and social media channels that are at the heart of any online marketing plan. Always do your best to make the most effective use of these destinations when planning digital marketing tactics.
The great thing about most online marketing campaigns is you can begin to track reactions soon after they’re launched. You can work out which campaigns are delivering the best return on investment (ROI) and which techniques are most efficient for your brand.
If you posted a new blog post that included video content, look at how many:
- Views you get
- Views of the video
- Engagement with the video (likes, comments, shares)
- Clicks to your blog call to action
- Leads from the post
- Increase in leads from the post vs. posts without videos
Don’t be afraid to use a combination of marketing techniques and ideas. It’s useful to think of your marketing activity as an network – when all your tactics (online or offline) work together, the whole is greater than the sum of the parts.